Keeping calm and keeping moving forward is an inspirational poster made by the British government in 1939 to prepare for the Second World War. The poster aims to boost the morale of the British public and is widely predicted to be a threat of large-scale air strikes on major cities. [1] [2] despite the printing of 2.45 million copies and the actual blitz, the posters were rarely displayed in public until they were rediscovered in 2000 at barter books, a bookstore in anick. Since then, it has been reissued by many private companies and has been used as a decorative theme for a series of products.

People who preach Victorian Britain's perseverance - "stiff upper lip", self-discipline, perseverance and calm in adversity "- posters are recognized around the world. [4] Only two originals are believed to have survived until the daughter of a former royal observer group brought about 15 collections to an antique roadshow in 2012. Since then, there have been other examples.

The poster "stay calm and carry on" was designed by the Department of public information from 27 June to 6 July 1939. It was made as part of a series of three "family promotion" posters (the other posters read "your courage, cheerful"). Your solution will bring us victory "and" freedom is in danger / do everything to defend it "). The slogan of each poster is displayed in the name of "Tudor crown" (national symbol). They aim to boost morale during wartime disasters, such as large-scale bombing of major cities with high explosives and toxic gases, which are generally expected within hours of the outbreak of the war.

A professional civil servant named A. P. waterfield put forward "your courage", which is called "a rallying cry, it will make each of us show the best state, and immediately put us on the offensive state". Other participants in the early posters included: John Hilton, Professor of industrial relations at Cambridge University, general director of family advocacy; William Surrey Dane, managing director of odhams press; gervas Huxley, former director of advocacy at Imperial Marketing Committee; William codling, director of HMSO; Harold Nicolson, mp; W. g. v Vaughan, who became head of general production (GPD); h. v. Rhodes, who later wrote an occasional paper on the establishment of a new government department; Ivison macadam; Mr. crusley; and Mr. Francis. Ernest wallcousins is the artist in charge of poster design.

The detailed plan for the poster began in April 1939, and the final design was prepared after a meeting between the Department of information and UK Treasury officials on 26 June 1939 and between the Department of information and HMSO officials on 27 June 1939. The poster was completed on July 6, 1939, and the final design was won by the interior minister Samuel Hoare on August 4, 1939. And be ready to place posters within 24 hours of the outbreak of the war.

Posters come in 11 different sizes, ranging from 15 x 10 inches (38 x 25 cm) to 48 page versions. The background color is red or blue. The lettering may have been hand drawn by wallcousins: it's similar to, but not identical to, humanist SANS and Johnston sans.

Between August 23 and September 3, 1939, nearly 2500000 copies of "stay calm and move on" were printed, but the poster was immediately available for public display without approval. Instead, it was decided to keep the copy in a "cold storage" for use in the event of a serious air strike (the transfer of resources to "courage and freedom" was in danger). Copies that remained calm and continued were retained until April 1940, but then slurried as part of the broader "salvage paper" campaign. It is true that very few copies are shown, but this is rare and unauthorized: the October 1940 edition of the Yorkshire Post reported that the poster had been hung in a shop in Leeds; photos found in 2016 showed it on the wall of the Bedford County Government Laboratory.

The rest of the Department's promotional activities were cancelled in October 1939 due to criticism of their cost and impact. Many claimed not to have seen the posters. Those who see them think they are patronized and divided. Susannah walker, a design historian, saw the campaign as a "huge failure" and reflected the misjudgment of top civil servants on people's emotions.

In 2000, Stuart Manley and his wife, Mary of Bart books Ltd., co-owner in anick, Northumberland, found one of the original "keep calm and carry it with you" when he sorted out a box of second-hand books he bought at the auction. Posters. The couple framed it and hung it on the cash register. It aroused great interest, and Manley began to produce and sell copies. At the end of 2005, Susie Steiner, the guardian's reporter, further enhanced his image by suggesting that the replica poster be a Christmas present. Other companies have followed the example of manleys, quickly using design as a theme for a variety of products. Mary Manley later commented, "I don't want it to become trivial; but now it has become incredibly trivial."

At the beginning of 2012, barter trading company released the short message "the story of keeping calm and taking with you", which has a visual insight into the modernization and commercialization of design and phrases.

Posters have become the evocative of British stoicism: "stiff upper lip", self-discipline, perseverance and calm in adversity. Now it's seen not only as a refinement of Britain's important moment, but as an inspiring message from the past to the present in times of crisis, commented Susannah walker. She continues to point out, however, that this interpretation ignores the environment in which it is produced and the relative failure of the movements it constitutes.