LEGO toys is a series of plastic construction toys produced by LEGO Group, a private company based in Billund, Denmark. Lego, the company's flagship product, consists of colored interlocking plastic blocks and a series of gears, statuettes called human figures and other parts. Lego building blocks can be assembled and connected in many ways to construct objects. Vehicles, buildings and working robots. Then, any structure can be disassembled again, and these fragments can be used to make other objects.

LEGO Group began to produce interlocking building blocks in 1949. The brand has developed auxiliary films, games, competitions and six LEGO parks. As of July 2015, 600 billion LEGO parts have been produced.

In February 2015, Lego replaced Ferrari as the "most powerful brand in the world" of brand Finance