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Gucci Italian pronunciation: it is an Italian luxury brand of fashion and leather products. Gucci was founded by Guccio Gucci in Florence, Tuscany in 1921. According to business week, Gucci's global revenue in 2008 was about 4.2 billion euros, ranking 41st on Interbrand's 2009 "top 100 global brands" list; it remained in Interbrand's 2014 index. Gucci is also the best-selling Italian brand.
As of September 2009, gucci operated about 278 Direct stores around the world and wholesale products through franchisees and high-end department stores. In 2013, the value of the brand was $12.1 billion, with sales of $4.7 billion. Gucci is the 38th most valuable brand in the Forbes list of the world's most valuable brands. As of May 2015, its brand value is 12.4 billion US dollars. As of January 2015, creative director is Alessandro Michel.
The design transformation completed by Gucci in the late 1980s made Gucci a global competitor and famous fashion brand. In October 1995, gucci was listed and made an initial public offering on the American Stock Exchange (AMEX) and the New York Stock Exchange (NYSE), with a price of $22 per share. November 1997 was also a successful year as Gucci acquired the Severin montres watch license and renamed it Gucci timepiece.
Because of its economic and financial performance, strategic vision and management quality, the company was named "1998 European company of the year" by the European Business News Federation.
Gucci is headquartered in Florence, with other world offices in Milan, Paris, London, Hong Kong, Japan and New York. Kaiyun group is headquartered in Paris.
In 1989, Maurizio managed to persuade dawn Mello, who became a star in the retail industry in the 1970s with the Renaissance of Bergdorf Goodman in New York. She joined the new Gucci group as executive vice president and global creative director. Under Gucci America, Domenico de sole was a former lawyer who helped supervise Maurizio's succession in 1987 and October 1989. The last member of the creative team already includes designers from Geoffrey Beene and Calvin Klein, a young designer named Tom Ford, who grew up in Texas and New Mexico and has been interested in fashion since he was a teenager, but from Parsons in 1986 School of design) decided to work as a designer after he quit architecture. Dawn Mello, at the urging of Richard Buckley, his partner, author and editor, hired Ford in 1990.
In the early 1990s, gucci experienced what is now considered the poorest period in the company's history. Maurizio's strong control over the sales of Gucci accessories has infuriated Gucci America's distributors, shareholders and executives of the investment group, which generate $110 million in annual revenue in the US alone. The company's new parts failed to solve the problem, and over the next three years, it suffered huge losses and was on the verge of bankruptcy. Maurizio is a charming man and loves his family, but four years later, most of the company's senior executives agreed that he was incapable of running the company. His management had a negative impact on the brand's ideality, product quality and distribution control. In August 1993, he was forced to sell his shares in the company to Investcorp. Less than a year after Maurizio left, dawn Mello returned to her job at Bergdorf Goodman, while Tom Ford, 32, was the creative director. Ford has worked for many years under the leadership of Maurizio and Mello and hopes to take the company's image in a new direction. De sole, who was president and CEO of Gucci group NV, realized that if Gucci wanted to become a profitable company, it would need a new image, so he agreed to pursue Ford's vision.
In the early 19th century, gucci became one of the world's most successful manufacturers of high-end leather, clothing and other fashion products. As a migrant hotel worker in Paris and later London, the young Guccio Gucci (1881-1953) was impressed by the luxury luggage he saw brought by city tourists at the Savoy Hotel. Before leaving, he visited the manufacturer H.J. Cave & Sons. Back in Florence, where he was born with high quality materials and skilled craftsmen, he set up a shop in 1920 to sell high-grade leather products with classic shapes. Although Gucci organized his studio as an industrial production method, he still kept the traditional manufacturing method. At first, gucci employed skilled workers in basic Florentine leather craftsmanship, focusing on finishing. As it expands, machine stitching is a production method that supports construction.
Gucci, together with his three sons Aldo Gucci (1905-1990), Vasco Gucci (1907-1975) and Rodolfo Gucci (1912-1983), expanded the company to include shops in Milan and Rome as well as other shops in Florence. Gucci's stores feature hand-made leather accessories such as handbags, shoes, iconic sandals, silk and knitwear.
Due to a shortage of materials, the company made handbags out of cotton canvas rather than leather during the Second World War. However, canvas is characterized by a double G Logo and a striking red and green belt. After the war, a knight with shield and armor appeared at the top of Gucci, and a ribbon with a surname engraved around it became the synonym of Florence.
Since 2016, Gucci's Internet business has been growing, with more and more people searching for the brand online. In 2017, the growth of the brand increased by 115%, and the media value exceeded $61798514. In addition, in the nine months ended September 30, 2017, the income of the fashion house increased by 44.5%. This growth is closely related to the success of their digital marketing strategy, which enables the brand to integrate the digital world into the in store experience and communicate with more target audiences. Gucci's website traffic increased by 130% from 1.8 million in January 2017 to 4.2 million in December 2017.
Gucci's unique product line made it one of the most frequently copied products in the world in the early 2000s. Pig skin, calfskin and imported animal skin are processed by various manufacturing methods. Tarpaulin and satin are used for evening bags. In 1947, bamboos were first used to make handbag handles through heating and molding processes, and in 1960, wallets decorated with shoulder straps and Sn carvings were launched. In 1964, Gucci's lush butterfly pattern was customized as silk chiffon, followed by the same gorgeous floral pattern. The original Gucci loafers were updated in 1966 with unique decorative accessories, while the "Rolls Royce" luggage was launched in 1970. Subsequently, watches, jewelry, ties and glasses were added to the company's product line. A particularly iconic style introduced in 1964 was the use of the double G Logo in buckles and other accessories.
