Infiniti is Nissan's luxury car division. Infiniti officially began selling cars in North America on November 8, 1989. The marketing network of Infiniti brand cars includes dealers in more than 50 countries.

In January 2018, CEO Hiroto Saikawa announced the transformation of Infiniti brand into electric vehicle brand. By 2021, all new vehicles will be hybrid or all electric vehicles.

In 2012, Infiniti moved its global headquarters from the Nissan building in Yokohama to Hong Kong, where it was incorporated as Infiniti Global Limited. Carlos Genn (Carlos Ghosn) hopes that Infiniti will pay more attention to the Chinese mainland's emerging luxury market, because it predicts that it will become the largest luxury car market. Nissan appointed Roland Kr? GER) as president of Infiniti.

Through its qx60 crossover (formerly known as jx35), Infiniti began to produce cars outside Japan. Nissan's joint venture with Dongfeng is expected to start producing two models in Xiangyang, China, in 2014. The company is also expanding in Sunderland, UK, to produce a new compact car called the Q30 in 2015.